A Promising Insurance Model

Here is what sounds like the beginnings of a FANTASTIC insurance model.

It has nothing to do with China, strictly speaking. But the current insurance model used by Geisinger does two great things:

1) Pays for an extra nurse in doctors’ offices (that’s right, the insurance company pays the nurses salary) to help manage patients, oversee patient care, and maintain patient communication.

2) Gives the hospital a whopping 50% of all savings due to reduced medical expenses.

It’s an ingenious one-two: step one creates an accessible and approachable bridge between patients and doctors, while freeing up the doctor to provide more higher level care; and step two capitalizes on the gains made from step one and effectively takes a swipe at the traditional fee-for-service system of payment incentives.

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